B2B outbound · Series A–B SaaS
Most outbound campaigns look healthy on paper. Open rates, send volume, sequences running. The replies just never come. We find out why, and fix it.
To: Head of Sales, Acme SaaS
Re: Your outbound reply rate
Open rates look fine.
Your replies don't.
— Tinderbox
The email that gets opened is craft. The one that gets replied to is surgery.
The problem
Most outbound teams are running sequences that were designed for 2019. The tooling has moved on considerably. The playbook, mostly, hasn't.
You're generating opens. Bot opens, largely. Your copy is talking about your product when it should be talking about their problem. Your lists have the right titles but no buying signal layer on top. Your sequences feel automated because they are.
None of this is complicated to fix, once you've seen it often enough to recognise it. The problem is most teams don't have someone in that seat.
What we do
01 / Audit
A forensic look at your campaigns. We filter bot activity, find where real engagement exists, and write up exactly what's failing (and what's worth keeping).
02 / Build
We rebuild from the data layer up. New ICP targeting in Clay, enriched lists, rewritten sequences, and clean reporting; handed back ready to run.
03 / Operate
A monthly retainer for teams who want a senior GTM operator running the engine. Campaign management, list refreshes, copy iteration, clean reporting.
Process
Step 01
20 minutes. We look at your setup, metrics, and ICP. Enough to know whether and how we can help, and we'll tell you straight if we can't.
Step 02
We pull your export data, filter bot activity, and map exactly where real engagement is happening. Delivered in 48 hours.
Step 03
New lists, new sequences, new enrichment logic; built in your stack and handed back ready to run, or we run it for you.
Step 04
Clean reporting without the bot noise. Monthly review of what's converting, what to cut, and what to double down on.
Get started
We'll look at your current setup and tell you honestly whether we can move the needle. No deck, no pitch.
Hey Tinderbox Team,
We're running outbound for a Series B SaaS company, around 80 employees. Open rates look reasonable but replies are near-zero and I'm not confident the data is clean.
Worth a 20-minute call to walk through it?
— [Your name]